Event Flier

Message: I created this flier for a nonprofit organization that I am affiliated with in Idaho Falls. Shepherds Inn is a pregnancy center that offers free counseling to expecting mothers. In order to remain free the center needs donations and Idaho Gives is an opportunity for them to raise money for their organization.

Audience: Middle aged adults in the state of Idaho who participate in Idaho Gives and would donate to Shepherds Inn specifically.

Colors: I wanted to stick with the natural blue and green colors that can be found throughout the state of Idaho, (aside from winter time.)

Critiques Given:

Shelley suggested I add a transparent background to make the font easier to read so I added a white layer to the photo that I made transparent so it was easier to read the font.

Elise suggested the sponsor logos were too large so I made them smaller on my design.

Fonts:

Title: Tekton Pro Bold

Body: Helvetica

Image Source: https://www.pexels.com/photo/landscape-mountains-nature-clouds-1029/

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Tasteful Typography

Audience: For this design I wanted to focus on millennials. As a millennial, I think we often get stuck thinking who we see on the internet is perfect and our life cannot compare to that of the bloggers or Instagrammers. If we don’t have as many followers as them or comments on our blog we feel insignificant. We need to step back and change our perspective.

Critiques: Judy Daines suggested (Tuesday at 2:45 pm) I should crop out the left side of my image. I felt that would limit the “perspective” of the picture and did not crop the image but I did shift the image over.

Dee Whitman offered (Tuesday at 2:30 pm) that “Sis Larson makes note of the .5 distance around your text. Move you title and body copy to the left away from the right margin.” I went ahead and moved my copy away from the margin by a half an inch to follow instruction.

Font- Title: Chaparral Pro (Oldstyle)

Body: Avenir Light (Sans Serif)

Image Source: https://www.pexels.com/photo/man-person-hiker-adventure-24146/

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